Quickly and easily define customer segments based on demographic or behavioural attributes and integrate data collected from email, surveys, landing pages and web analytics to create personalised and highly relevant email messages. You can create segments to help you find subscribers with simple, straight-forward logic or advanced segments so you can target subscribers on a more granular level.
Say goodbye to generic messages and start unique and meaningful communication with your audience to increase engagement. Personalise your email even further with dynamic content specific to your audience. Blocks of content, images, offers and even navigation can swap out letting you send one email with endless possible variations.
Whether it’s increasing customer lifetime value or increasing loyalty, you can easily build campaigns with SmartMail Pro so you never miss an important touchpoint with your audience. Use SmartMail Pro’s social media integration and acquisition tools to increase engagement. Effortlessly create email triggers based on behaviour or data, one off emails or broadcasts, customer lifecycle emails to build relationships with your customers.
SmartMail Pro’s in built reporting will have you digging deep with a few clicks of your mouse to monitor, review, compare, and plan for next time. Run reports right down to the granular level who read what, who shared your email on Facebook, or clicked to your product page, how many times they did so, and when. Use comparison reports to identify trends or customise reports to fit your business needs.
Manage multiple lists in one place, allowing your customers to choose to receive any or all of your email types, or not. Many SmartMail Pro users have seamless Integration via API and can be assured their data is up to date in SmartMail Pro as well as in their CRM, website, and from the call centre for example.
SmartMail Pro’s customisable form builder feature enables you to create surveys, subscription forms, and a variety of other form types plus trigger an automated action on completion. Because the form builder is integrated with SmartMail PRO and your database, you won’t need to ask your recipients the basics – you already know who they are.
Get the most from SmartMail Pro by seamlessly integrating your existing marketing and CRM tools. SmartMail Pro works with your data using your existing systems to create engaging and relevant communications with your audience.